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BFF announces a new project to promote italian contemporary art
ART FACTOR – The Pop Legacy in Post-War Italian Art is geared towards engendering a new appreciation for art and culture
BFF is proud to announce the launch of the project ART FACTOR – The Pop Legacy in Post-War Italian Art, which takes its initial form in the book of the same name, published by Skira editore Milan Genève Paris, and in a website showcasing the collection; the next phase of the project will see the collection being exhibited across Europe.
The project features a selection of works by Italian artists, taken from the private contemporary art collection of Farmafactoring Foundation. The collection is an homage to the art of the second half of the twentieth century, and has also been an integral part of the history and growth of the group that has assembled it over the years.
It was specifically the art factor that – more than twenty years ago – provided the genesis for what was to become a collection of over 250 artworks, spanning the years from the immediate post-war period right through to the early 2000s, created by artists such as Valerio Adami, Enrico Baj, Alberto Burri, Hsiao Chin, Mario Schifano, Arnaldo Pomodoro and Joe Tilson.
The project takes in a selection of works that describe the Italian path through Pop Art, as embodied by the output of Valerio Adami, Franco Angeli, Enrico Baj, Lucio Del Pezzo, Gianfranco Pardi, Mario Schifano and Emilio Tadini. From the mid-1960s onwards, these artists engaged with a longstanding iconographic tradition, re -casting and transcending the avant-gardes and stylistic techniques of the past, while making use of a rich variety of resources, often deployed for purposes of social and cultural activism.
Indeed, the art book and the artworks themselves tell this very story: the desire to be active participants in – not spectators to – those initiatives that create value for society.
Under the curatorship of Maria Alicata, the catalogue and the project itself encapsulate all of the most important moments in the collection’s history: from its origins, with Lucio Fontana, Alberto Burri, Enrico Baj and Giacomo Balla, to the Pop Art legacy, with Valerio Adami, Emilio Tadini, Gianfranco Pardi and Lucio Del Pezzo.
Thanks to this initiative, the collection – which has its permanent home in the Milan headquarters of BFF – will become an exhibition that will tour across Europe in 2021-22, visiting cities including Athens, Lisbon, Madrid, Paris, Warsaw and Milan, thus covering most of the countries in which the group is currently operational.
